Sales Channels
Traditional Sales Channels
Your Website
Your website is vital to your business as it serves as the primary platform for reaching customers, regardless of geography.
Your website showcases your brand, your products, your services, and your integrity, while enabling the convenience of online transactions.
A well-designed website enhances credibility, improves customer experience, and drives sales.
It’s the cornerstone of your digital presence and a critical tool for growth and competitiveness.
Your Shop Front(s)
Your storefront is crucial to your business as it provides a physical presence where customers can interact with your products and brand. You are local, and your are part of your community.
Your site builds trust, allows you to offer personalized service, and can enhance the shopping experience.
For local customers, it serves as a convenient point for browsing, purchasing, or returns, complementing online sales and fostering stronger community connections and customer loyalty.
Marketplaces
eCommerce marketplaces are essential to your online business as they provide access to a larger, ready-made customer base, increasing visibility and sales.
Platforms like Amazon or eBay offer streamlined logistics, trusted payment systems, and global reach, reducing operational burdens.
Leveraging these marketplaces helps small businesses grow, compete, and build brand recognition in both domestic and international markets.
Specialised Sales Channels
Sales Funnels
Five typical Sales Funnel steps:
- Define your goal and target audience
- Create a compelling landing page
- Implement up-sell and cross-sell strategies
- Develop a follow-up email sequence
- Monitor and optimise
Social Sales Channels
Social is Going Nuts
In many ways, social media is about finding your "tribe".
There are clearly the big players in the social community: META, YouTube, Tik Tok, SnapChat, X, etc.
But, if you specialise in mountain bike gear, you'd probably not advertise with a focus on, say, marathons.
Each 'tribe' tends to have a favourite platform. e.g. In Australia it is reported that senior nomads caravaning around the continent tend to favour SnapChat.
You need to understand your target tribe before launching too hard and fast into socials.
Blogs
Blogs are vital to your online business as they drive traffic, boost SEO rankings, and establish your brand as an industry authority.
Blogs engage customers with valuable content, fostering trust and loyalty.
Blogs also provide a platform to showcase products, share updates, and address customer needs, ultimately enhancing your online presence and supporting long-term business growth in a competitive market.
But blogs are not for everyone ... and they can be time consuming, and are hard to measure the benefits.
Events
Social platform events are crucial for your business as they engage your audience, boost brand visibility, and drive traffic to your offerings.
Events create excitement, foster community interaction, and provide opportunities for direct customer engagement.
They help showcase your products or services, build relationships, and attract new customers, all while leveraging the widespread reach of social media to enhance growth.
Featured Products
Featured products on social platforms are vital for your business as they highlight key offerings, capturing attention in a competitive online space.
They boost visibility, drive traffic to your website or storefront, and encourage impulse purchases.
By showcasing best-sellers or new arrivals, featured products help build brand awareness, attract customers, and increase sales in a highly engaged digital audience.