Applying Google
The 3 most useful Google Services
for Shop Front businesses
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Google Business Profile
Drives local discovery through search results and Maps visibility, displaying crucial store information and customer reviews.
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Google Maps
Provides turn-by-turn directions and real-time store details, converting online searches into foot traffic.
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Google Analytics
Tracks the online-to-offline customer journey, measuring which digital efforts successfully drive in-store visits and sales.
Google Business Profile
Previously known as Google My Business, Google Business Profile is essential for shop front stores as it drives foot traffic through local search visibility and Google Maps integration. It displays store hours, location, phone number, and customer reviews prominently. Features like "near me" searches, directions, and real-time business information help customers find and visit your physical location, directly converting online searches into in-store visits.
Google Maps
Google Maps is vital for shop front businesses as it's the primary way customers find and navigate to physical locations. It displays real-time store hours, contact information, and customer reviews. The platform drives foot traffic through "near me" searches, provides turn-by-turn directions, shows busy times, and integrates seamlessly with Google Business Profile for maximum local visibility.
Google Analytics
Google Analytics is crucial for shop front businesses as it tracks the online-to-offline customer journey, measuring how website visits convert to store visits. It reveals which digital marketing efforts drive foot traffic, shows customer behavior patterns before visiting, tracks local search performance, and provides insights on peak visiting times, helping optimize both online presence and in-store operations.